Thursday, September 08, 2005

One is enough


廣告創意雜誌"Campaign Brief"(中文版)8月號刊出一幅平面廣告, 賣的產品是Panadol止痛藥; 畫面是一張硬照, 小布殊和老布殊坐在一輛 golf場的小車上, 右上角小字寫著: one is enough. 即時反應是一句: 正到爆! 這是北京Y&R公司創作的<布殊父子篇>, 獲2005年康城廣告獎平面類別銅獅獎.
或者, 新奧爾良的災民看完這廣告, 一點也不贊同, 然後對住鏡頭怒吼: one is too much!

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